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September 18, 2025

Partnering with Gusto to launch Payroll Bridge: a payroll line of credit for small businesses

Parafin and Gusto launch Payroll Bridge, an embedded financing solution giving small businesses access to a payroll line of credit.
Parafin

All lines of credit are issued by Celtic Bank. All lines of credit and offers are subject to credit approval, identity verification, and are subject to periodic review and may change without notice. Lines of credit are governed by the Line of Credit Agreement and Parafin’s Privacy Policy. Bank transfers are subject to review.

At Parafin, our mission is simple: to empower small businesses with the financial tools they need to grow and thrive. That’s why we’re excited to share that we’ve partnered with Gusto, a leading platform for small businesses to manage their payroll, HR and benefits, serving more than 400,000 businesses, to launch Payroll Bridge, a payroll line of credit designed specifically for small businesses.

Payroll is one of the most important expenses for any business and often one of the most stressful when cash flow is tight. With Payroll Bridge, powered by Parafin, small businesses can access a line of credit right at the moment they need it most to ensure their teams get paid on time.

“As our team at Parafin worked with Gusto, it became clear we could solve one of the most pressing challenges for small businesses—ensuring they can make payroll even if cash flow is tight,” said Vineet Goel, Chief Product and Technology Officer and Co-founder at Parafin. “This launch illustrates the broader potential of embedded financing to make credit available at the exact moment it’s needed.”
“Too often, small businesses struggle with short-term cash flow gaps that can put payroll at risk. Payroll Bridge, developed in partnership with Parafin, and delivered through Gusto Money, helps close that gap by making it easier for business owners to manage cash flow and keep their teams paid on time. Together, we’re innovating and building tools designed specifically for the realities of running a small business.”

— Dan Loomis, GM and VP of Gusto Money

Payroll Bridge is built on Pay Over Time, our newest product that lets businesses defer payment on any expense at the point of need. Pay Over Time expands our capital suite beyond merchant cash advances and loans with an installment-style credit option. Unlike our existing products, which use platform sales data for underwriting, Pay Over Time analyzes unstructured banking activity to build a real-time picture of business health. This innovation opens the door for more businesses to access flexible financing.

With Payroll Bridge, we’re proud to partner with Gusto to ensure small businesses can access a payroll line of credit exactly when it’s needed—so they can keep employees paid and focus on growing their business with confidence.

Disclosures

All lines of credit are issued by Celtic Bank. All lines of credit and offers are subject to credit approval, identity verification, and are subject to periodic review and may change without notice. Lines of credit are governed by the Line of Credit Agreement and Parafin’s Privacy Policy. Bank transfers are subject to review.

Gusto provides access to Payroll Bridge through its partnership with Parafin. Payroll Bridge is offered by Parafin, not Gusto. Gusto does not review applications, make credit or lending decisions, provide credit, service loans, or collect repayments.

THIS IS A LOAN SOLICITATION ONLY. GUSTO, INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.